Monitoring conversations, sentiment, and competitive information through social media channels is a vital part of building a consistent brand as well as creating relevant content that engages your audience. Alterian's Social Media Engagement Solutions make it easier to measure the impact of online conversations and to become active and essential members of these online communities.

Social Media ROI Series Social media offers new ways for you to connect with consumers, but how can you achieve quantifiable business results? The Social Media ROI Series will explore how to use social media and social media monitoring tools to improve performance in key business areas.

SM2 Oscar Buzz We used our social media monitoring tool to track one of the year's most-watched TV events – The Academy Awards. Check out SM2 Oscar "Ad Buzz" to how the advertisers performed in the social space.

SM2 Buzz Bowl 2010 This year, millions of Americans gathered to witness the greatest battle of the year. The Big Game is over. The results are in. Find out who won the Battle of the Brands.

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  Get your free copy of The Little Book of Social Media Marketing

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  Alterian announces first integrated solution for social media marketing. Social Media Engagement Solutions help large, customer-facing organizations monitor and respond to online conversations with targeted content.

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  Germany wins World Cup? If the tournament was judged by activity and support online, Alterian SM2 reveals that Germany would be holding the trophy .

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