Engagement, regardless of where it happens, is every marketer’s goal. What makes this so difficult is the multitude of channels through which we interact. Time spent online is exploding due to the growth of social networks. Today, there is a strong chance that a customer has formed impressions of your brand long before they’ve reached your website. Your customers are social and you need to be too. It’s imperative to find ways to extend and expand your brand engagement into the social space, but you need to have an integrated, multi-channel approach too.
Alterian’s goal is and has always been to help brands better engage with their customers. The Social web is challenging traditional approaches of engagement, but it is also creating tremendous opportunities. Our social media engagement solutions enable you to share your content, engage in conversations, and measure your customers’ responses in ways you never dreamed possible 5 years ago.
Find out how Alterian can empower Social Engagement for your company today. Fill in the following form .
How Alterian Empowers Social Engagement:
Social Media Monitoring (SMM) – is the fundamental starting point for online engagement. It begins with the ability to listen to conversations from across the social sphere (e.g., Facebook, Twitter, YouTube, blogs, etc.). We track millions of conversations a day and add them to our data warehouse – which contains billions of conversations dating back to October of 2007. Having access to a rich, deep historical data set is the only way to find trends in your social data.
Analysis Services – making heads or tails from the social media data requires skill and time. You need to have an eye for understanding what the data reveals and how to translate that into improved searches and term selection. Turning data into insight takes time. At Alterian, we have social experts that can augment your efforts. From client report production to detailed search setup and analysis we can help.
Social Media Intelligence – To extract true business intelligence from social data you need to be able to connect it to other performance and promotional data. We provide an enterprise class tool that can integrate your email, web, and social data along with traditional, offline data and even syndicated feeds from the likes of Neilsen, MRI, etc. Our social intelligence solutions combine all of your marketing data and provide the analysis tools you need to gain actionable insight.
Social Media Publishing – Once upon a time content distribution was expensive, requiring many raw resources, time and energy to produce. Thanks to the digital revolution, now many of those costs are approaching zero. Alterian helps you capitalize on this by tapping into your existing library of content and republishing it across the social world in a traceable, measurable format.
Social Direct Response – Used in the right way, social automated response can be an effective tool. Service updates, confirmations, or high value offers are all examples of good use cases. With Alterian, your customers can elect to receive responses from your company via social channels when they interact with you over the web, email, or any other place you can track promotional history.
Social Customer Care – COMING SOON - From a marketing stand point you need to locate relevant conversations and then find ways to respond. At times that may require a unique personal response. Alterian enables you to interact directly, on a personalized basis with your customers.
Find out how Alterian can empower Social Engagement for your company today. Fill in the following form .
Michael Harrison, Chief Strategy Officer, RAZOR:
“Alterian offers the first comprehensive social media engagement services for marketers. With Alterian’s range of social media engagement solutions, digital marketers get an incredibly clear picture of customer location, conversations and spot opportunities to join, shape or create the right conversations. It allows our clients to focus on what they do best – engaging with their customers, rather than trying to identify conversations or creating content over and over again.”
Contact Alterian's partner RAZOR who is leading the way in incorporating social media and social data into their customers' overall contact strategies - please click here .