Social media marketing is providing a whole new dimension for brands to connect with consumers. Today, companies understand that they should participate in the conversation, but many are struggling to find ways to direct their efforts towards quantifiable business results.
The Social Media ROI Series will include whitepapers and webinars that explore how companies can increase the ROI of their marketing efforts. The series will cover how to use social media and social media monitoring tools to improve SEO, lead generation, social media campaigns, customer service, competitive insight, corporate marketing, public relations and reputation management, etc.
The Let's Talk Series of whitepapers are written by Connie Bensen, the Director of Community Strategy at Alterian, whose blog was recently named one of Forbes 20 Best Marketing and Social Media Blogs.
PR Management
The seventh topic in our series explains why having a social media monitoring tool is essential for a successful Public Relations campaign.
Let’s Talk! about the way social media monitoring will augment your public relations efforts.
Check out the Whitepaper: A New Paradigm for PR Measurement: the ROI of Using a Social Media Monitoring Tool
Register for the Webinar: How to Prepare for and Weather a PR Crisis When Everyone Is Watching
Social Media Campaigns
The sixth topic in our series outlines how to create integrated social media campaigns that align with your business goals and how to use social media monitoring to boost positive results.
Let’s Talk! About how a social media monitoring tool can increase the ROI of your Social Media Marketing Campaigns!
Check out the Whitepaper: Five Steps to an Integrated Social Media Campaign
Watch the Webinar: Social Media and ROI... Once and for ALL
Corporate Marketing
The fifth topic in our series explains how to develop content and define a strategy that works with the social web to increase brand visibility.
Let’s Talk! About social media strategies that transform your marketing and build your brand.
Check out the Whitepaper: Defining a Social Media Strategy: Breathing new life into Corporate Marketing content and collateral
Watch the Webinar: Marketing Strategies that Captivate Today’s Social Media Audiences
Brand Audits
The fourth topic in our series explains how a brand audit can help you establish business objectives and develop a strategy around your social media efforts.
Let’s Talk! about how to conduct a brand audit using social media monitoring tools
Check out the Whitepaper: First Priority for a Social Media Strategy: A Brand Audit using a Social Media Monitoring Tool
Customer Service
The third topic in our series explains how to use social media monitoring to improve customer support and customer satisfaction.
Let’s Talk! about how a social media monitoring tool can greatly improve your customer service & personalize how you connect with your customers in a scalable manner.
Check out the Whitepaper : Customers in Control: The ROI of Listening to your Customers' Needs
Watch the Webinar: What you Write Matters: Social media customer service that supports your customer and champions your brand
Lead Generation
The second topic in our series explores how to use social media and social media monitoring to generate high quality leads.
Let’s Talk! about how social media monitoring can impact your sales prospecting and lead generation.
Download the Whitepaper: 7 Ways to Increase the ROI of your Lead Gen Efforts with Social Media Monitoring
Watch the Webinar: Social Media Strategies to Improve Lead Generation
Social SEO
The first topic in our series covers the relationship between social media and search marketing (both SEO and SEM).
Let's Talk! about social media monitoring for increasing your search marketing optimization.
Download the Whitepaper - 4 Ways to Take your Search Marketing to a New Level with Social Media Monitoring
Watch the Webinar: Social SEO