Alterian’s acquisition of Techrigy Inc. in July 2009 resulted in the Alterian SM2 product. SM2’s robust social media monitoring and analytic solution augments Alterian’s existing technology portfolio empowering marketers to, for the first time, get a full view of their marketing landscape by listening to their consumers online.
Techrigy Inc. was founded in 2005 by database experts. The SM2 product was originally developed to have extensive data and analytics functionality. These capabilities help marketers listen to and understand consumers’ reactions to all marketing campaigns irrespective of channel which enables them to monitor brand reputation, identify influencers, strengthen competitive analysis, market research, and more importantly, understand and measure market sentiment.
Marketers need to listen to consumers in order to make informed, intelligent and insightful decisions. The paradigm shift in marketing requires that brands provide value to their customers. It is more important than ever to create relevant and engaging customer experiences. The only way to do so is by listening to consumers and understand what their needs are. Social media monitoring provides insight into their intentions.
You can access further information on Alterian and its products by using any of the links below, or visiting www.alterian.com directly.